Master tailor Sétrak Samuelian created his first line of men's trousers in 1962 in Marseille. He was assisted in his business activities a few years later by his son, Claude Samuelian, and son-in-law, Jean-Claude Jézéquel.

In 1972, by which time the company had nearly 100 clients in France, Sétrak Samuelian decided to retire, leaving the firm in the capable hands of Claude Samuelian and Jean-Claude Jézéquel.

In short order, the two managers developed sales, as well as their product range to include shirts, pullovers, and jackets under the Jézéquel brand.

Jézéquel became one of the leading brands on the Frenck market in the mid 1980's, and introduced a new logo reminiscient of the world of golf in 1991.

At the same time, the company acquired an international dimension, exporting to Belgium and Portugal.

In late 1999, Eric, Stéphan and Gilles Samuelian joined their father, Claude Samuelian, in the family firm, from which Jean-Claude Jézéquel retired 4 years later. The "Samuelian clan" is now in full control of the group.

Today, the brand with 2 golfers offers two "Total Look Casual Sport" collections a year, and has customers all over the world.

Widely ditributed in Europe via showrooms in France, Belgium, Holland, Spain, Germany, and Portugal, Jézéquel is also present in Switzerland, Greece, England, Italy, etc.

Jézéquel is thus a major player in European menswear, and very successfull in terms of exports.

However, Jézéquel are also convinced that their future involves expansion in Eastern Europe, the ex-USSR, the Middle East, and Asia (especially China).